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DESIGN.md

Design System Inspiration of Webflow

1. Visual Theme & Atmosphere

Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (#146ef5), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.

Key Characteristics:

  • White canvas with near-black (#080808) text
  • Webflow Blue (#146ef5) as primary brand + interactive color
  • WF Visual Sans Variable — custom variable font with weight 500–600
  • Rich secondary palette: purple #7a3dff, pink #ed52cb, green #00d722, orange #ff6b00, yellow #ffae13, red #ee1d36
  • Conservative 4px–8px border-radius — sharp, not rounded
  • Multi-layer shadow stacks (5-layer cascading shadows)
  • Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
  • translate(6px) hover animation on buttons

2. Color Palette & Roles

Primary

  • Near Black (#080808): Primary text
  • Webflow Blue (#146ef5): --_color---primary--webflow-blue, primary CTA and links
  • Blue 400 (#3b89ff): --_color---primary--blue-400, lighter interactive blue
  • Blue 300 (#006acc): --_color---blue-300, darker blue variant
  • Button Hover Blue (#0055d4): --mkto-embed-color-button-hover

Secondary Accents

  • Purple (#7a3dff): --_color---secondary--purple
  • Pink (#ed52cb): --_color---secondary--pink
  • Green (#00d722): --_color---secondary--green
  • Orange (#ff6b00): --_color---secondary--orange
  • Yellow (#ffae13): --_color---secondary--yellow
  • Red (#ee1d36): --_color---secondary--red

Neutral

  • Gray 800 (#222222): Dark secondary text
  • Gray 700 (#363636): Mid text
  • Gray 300 (#ababab): Muted text, placeholder
  • Mid Gray (#5a5a5a): Link text
  • Border Gray (#d8d8d8): Borders, dividers
  • Border Hover (#898989): Hover border

Shadows

  • 5-layer cascade: rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px

3. Typography Rules

Font: WF Visual Sans Variable, fallback: Arial

Role Size Weight Line Height Letter Spacing Notes
Display Hero 80px 600 1.04 -0.8px
Section Heading 56px 600 1.04 normal
Sub-heading 32px 500 1.30 normal
Feature Title 24px 500–600 1.30 normal
Body 20px 400–500 1.40–1.50 normal
Body Standard 16px 400–500 1.60 -0.16px
Button 16px 500 1.60 -0.16px
Uppercase Label 15px 500 1.30 1.5px uppercase
Caption 14px 400–500 1.40–1.60 normal
Badge Uppercase 12.8px 550 1.20 normal uppercase
Micro Uppercase 10px 500–600 1.30 1px uppercase
Code: Inconsolata (companion monospace font)

4. Component Stylings

Buttons

  • Transparent: text #080808, translate(6px) on hover
  • White circle: 50% radius, white bg
  • Blue badge: #146ef5 bg, 4px radius, weight 550

Cards: 1px solid #d8d8d8, 4px–8px radius

Badges: Blue-tinted bg at 10% opacity, 4px radius

5. Layout

  • Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
  • Radius: 2px, 4px, 8px, 50% — conservative, sharp
  • Breakpoints: 479px, 768px, 992px

6. Depth: 5-layer cascading shadow system

7. Do's and Don'ts

  • Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
  • Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.

8. Responsive: 479px, 768px, 992px

9. Agent Prompt Guide

  • Text: Near Black (#080808)
  • CTA: Webflow Blue (#146ef5)
  • Background: White (#ffffff)
  • Border: #d8d8d8
  • Secondary: Purple #7a3dff, Pink #ed52cb, Green #00d722